UK to get live TV gambling

September 9th, 2009

The UK will get live TV gambling for the first time ever, after Five and Netplay signed a multi-year contract to broadcast interactive casino gambling to regular TV audience.

Five viewers will be able to bet thousands on roulette from the comfort of their own home, satellite and internet gambling have been around for a while now, but its the first time interactive casino gambling will be broadcast on live Television. Five which is owned by RTL, will broadcast NetPlay’s SuperCasino show three nights a week from September 17. The deal is made possible after rules forbidding TV gambling got loosened. The show will encourage viewers to open a NetPlay account and deposit money on that account. An on-screen croupier will ask players to place bets by phone or via Internet gambling, before giving the wheel a spin. If the player wins, their name will flash up on the screen and the winnings will be credited to their account. Martin Higginson, CEO of NetPlay said: “The show is no different to online gambling and will be tightly controlled by the regulator. There has been a decline in advertising and they’re desperately looking for new sources of revenue, this will help them. If it proves successful, we will look to extend it to other UK channels and into other countries.”